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Campaigns

Overview​

Campaigns are the creative heart of Nudge. They’re the complete experiences that you craft for your users. Everything we’ve talked about—from triggers that kick off the campaign, to the audiences who will see it, to the rewards for completing tasks—all comes together here.

Types of Campaigns​

  • Challenges: Challenges invite users to complete a series of tasks within your app, with rewards waiting at the finish line. It’s a great way to boost engagement by offering a goal-oriented experience.

  • Streaks: Streaks encourage users to perform certain actions regularly, creating a habit. Whether it's logging in daily or completing specific tasks, maintaining the streak can lead to rewards.

  • Referrals: Referral campaigns benefit both the referrer and the referee. When a user refers someone else, and the new user completes certain tasks, both parties receive rewards, fostering a community around your app.

  • In-app nudges: Nudges include user guidance tools like tooltips, spotlights, and coachmarks, designed to improve user experience by highlighting features or providing information without being intrusive.

  • In-app messages: Popups can range from modals and bottom sheets to Picture-in-Picture (PiP) videos. They're versatile tools for capturing attention, conveying messages, or promoting offers.

  • Stories: Stories bring an Instagram-like storytelling feature into your app, allowing you to share engaging content that users can interact with, keeping them informed and entertained.

  • Surveys: Surveys, including NPS (Net Promoter Score) and CSAT (Customer Satisfaction) surveys, allow you to gather valuable feedback directly within the app. They're instrumental in understanding user satisfaction and areas for improvement.